Irwin

ROC Media managed the paid advertising strategy and execution for IRWIN’s National Tradesperson Day campaign, leveraging Facebook and Instagram to engage tradespeople across Canada. The campaign combined boosted posts, targeted video ads, and contest-driven engagement to amplify IRWIN’s “Trade Strong” message. Through precise audience targeting, creative optimization, and active performance management, ROC increased brand visibility, drove strong interaction with the content, and encouraged participation in the promotional giveaway—strengthening IRWIN’s connection with their core audience.