Paid Advertising
ROC Media led a comprehensive, multi-platform paid media strategy for Olive & Fig, running campaigns across Meta, Google, Pinterest, TikTok, and LinkedIn. We managed the full process from creative concepting and ad design to targeting, optimization, and reporting. Our campaigns balanced always-on visibility with seasonal pushes, ensuring the brand stayed top-of-mind year-round while capturing peak seasonal demand.
eMail Marketing
Through a carefully planned email marketing program in Klaviyo, ROC created engaging seasonal and holiday campaigns that built stronger customer relationships and drove repeat sales. Each email was designed with Olive & Fig’s brand voice and visual identity in mind, leveraging compelling content, promotions, and product storytelling to keep subscribers engaged and coming back.
SEO & Website Performance
ROC executed a full-scale SEO strategy for Olive & Fig, combining technical fixes, keyword optimization, and targeted content creation to improve search rankings and organic traffic. We addressed on-page elements, enhanced site structure, and developed backlink opportunities to boost domain authority. Ongoing monitoring and tailored recommendations ensured the website remained optimized for both user experience and search visibility.
Beyond optimization, ROC provided a roadmap for improving Olive & Fig’s online shopping experience. Recommendations included UX-focused layout updates, improved product and collection page design, more prominent conversion touchpoints, and functional enhancements like postal code search. These upgrades were designed to increase engagement, simplify navigation, and support higher conversion rates.
