Turn-Key Solutions, Trusted Results
ROC partnered with Maple Reinders to build and launch the “Turn-Key Solutions, Trusted Results” campaign, designed to position Maple as more than just a building partner — but a full-service, one-stop solution provider.
We developed the branding, creative direction, and campaign design to highlight Maple’s expertise across multiple sectors, with a focus on growing brand awareness in Western Canada. Campaign assets included digital ads, Google and LinkedIn media strategy, and regional creative variations, ensuring the message resonated with the primary audience while reinforcing Maple’s reputation as a trusted partner from concept to completion.
This initiative elevated Maple Reinders’ profile in key markets, strengthening their positioning as a comprehensive solutions provider in construction, manufacturing, food & beverage, and life sciences.
Special Projects Campaign
ROC partnered with Maple Reinders to launch their Special Projects vertical, designed to grow awareness and highlight Maple’s expertise beyond large-scale builds. The campaign focused on positioning Maple as the go-to partner for projects such as cold storage, food processing, advanced manufacturing, self-storage, life sciences, automotive, and commercial spaces.
We developed a dedicated landing page, supported by Performance Max and paid ad campaigns, to communicate Maple’s message: whether you’re expanding, retrofitting, redesigning, or repairing your facilities, the Special Projects Team can help. The campaign invited prospects to uncover Maple’s unique approach while offering exclusive access to detailed case studies that showcased their proven processes and success stories.
This integrated initiative not only increased Maple’s visibility in new markets but also reinforced their positioning as a trusted partner for specialized, fast-track construction solutions.
Print Advertising
ROC supported Maple Reinders with the design and development of print ads for various industry publications, ensuring consistent brand messaging across both digital and traditional channels. These ads reinforced Maple’s positioning as a trusted, full-service construction partner while reaching key audiences in targeted sectors.
New Service Logos
As Maple Reinders expanded its service offerings, ROC supported the launch with the design of new logos and brand identities for divisions including Maple On-Site Solutions and Maple Safety Consulting. Each logo was developed to align with Maple’s established brand while giving each service its own distinct identity. This ensured a cohesive corporate image while clearly communicating the value and specialization of each new offering.
Complex Projects Campaign
ROC partnered with Maple Reinders to launch the Complex Projects campaign, showcasing Maple’s expertise in delivering large-scale, technically challenging builds. The campaign positioned Maple as the partner of choice for organizations seeking innovative solutions and proven execution on complex developments.
To support this initiative, we developed a dedicated landing page, Performance Max paid ads, and an e-book download offering in-depth insights into Maple’s approach and success stories. Together, these assets not only drove awareness but also provided valuable resources for prospects, reinforcing Maple’s reputation as a leader in managing sophisticated projects from concept to completion.
Organic Social Media
ROC supported Maple Reinders with organic social media strategy and content development that put their brand story at the centre. Posts brought audiences into real project milestones, behind-the-scenes moments, company culture, employee spotlights, and informed perspectives on the industry. Strong visuals paired with clear, consistent messaging helped grow Maple’s presence and keep key audiences engaged across channels.
As the narrative developed, LinkedIn gained the most momentum, supported by increased employee participation, active dialogue with industry peers, and greater visibility for Maple’s expertise. It has become their strongest channel for engagement and continues to reinforce reputation and relationships.
